mixed at first. Opening sequence, when the choir starts and the torii in the fog is shown... goose bumps.
But... then "just" more Japanese/Asian horror.
The bit in the fields, where at some point one of the crazy scarecrows follows you, and you notice by hearing it, but it doesn't move when you look at it... perfect.
Slowly Hanoki (you, main player) is called a traitor, and your "friends" share their ugly truths. More and more intense moments when you simply kill them - or let them be killed while you walk away - are adding.
The moment I had a "okay wait this is something different" was when your character saws off her own right arm.
There's not much - actually none - explanation (so far, still playing), but it suddenly got a step up.