Nintendo's product philosophy: lateral thinking with withered technology

Interesting article how the design philosophy of one man - Gunpei Yokoi - made Nintendo the successful company it was, after the trading card game crashed in the 60's (and they even branched out into taxi's and love hotels!) Basically: don't use new technology, use the existing one but create innovative products with them. Thus the Gameboy with its black and white screen won from the fancier but battery-eating Lynx handheld from Atari. more reading: interview with Gunpei Yokoi - http://shmuplations.com/yokoi/ http://www.escapistmagazine.com/articles/view/video-games/issues/issue_87/490-Searching-for-Gunpei-Yokoi